An Exploratory Analysis to Understand Organic Food Market in the United States in Comparison to Europe

To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast number food allergies (FARE, 2014; Iyer, 2014). It is suspected that Genetically Modified Foods have been one of the contributing factors that have caused an increase in various allergies. Consumers not only have to think about the foreign entity present but also about the fact that there is no proper label instructions or requirements to differentiate GMOs from non-GMOs. Additionally, companies that make genetically modified seeds pay billions of dollars to stop policies that would potentially restrict their business activities (Brown University, 2000; Entine, 2014; Non-GMO Project, 2014).